Don’t just accept, but love whatever is happening right now. Amor Fati.
Wow, it’s been a while. So, how was I supposed to do it again?
It was 12 am, I got to my office into my small office.
The team was already busy making art for the day and I had a blank page staring at me.
I had to figure it out. The big gaping question.
How do I get our sales back on track? How do I get my campaigns to be profitable again?
Solving for the Education Business aka TinyEdu
(For the sake of this blog, I’ll be referring to our education business as TinyEdu.)
See, for the past few years I have been seeing declining sales and I couldn’t figure out why.
I had tried everything.
- Blaming it on competition
- Market saturation
- Pricing
- Marketing or sales not being good enough
But I missed something.
Our offer.
See, a few years ago when I started I made sure that we offer something that nobody was offering in the market but the buyers desperately needed.
And it worked. For years we were growing fast, building our team and making magic happen for our customers.
But for the past 2 years, despite having the best marketing, a great sales team and being one of the most followed brands in the market. Our sales were declining.
That’s when we decided to just call all our competitors to see if we were really not delivering a product 10x better than the market standard.
And what I found out shocked me.
They all were promising the same things that we do.
The exact same script.
See, over the past years our competitors had learnt how we were legally stealing all their customers and had grown to copy every single thing that we had unique about our product offering.
And that’s why, while we still do the most volume in our city, the numbers were gradually declining.
The customers had no practical way to tell us apart from everyone else and thus some naturally just went with a more convenient option for them.
So, I decided it’s time to rethink our offer .
To get a better understanding of how to go about it, I read through Alex Hormozi’s $100m offers and decided on our approach.
So how did I come up with a better offer? Or as Alex would say, a grand slam offer.
- I figured out what are the new opportunities/problems that our customers are facing right now
- What are the problems that they need to solve before, during and after they complete our course.
- How do I solve ALL the problems they have, increase the value being delivered at 10x the cost while improving our margins at the business.
By the end of this exercise, I had (in theory) our grand slam offer
Here’s what our offer used to be before I did the exercise:
Core Promise:
- Learn a comprehensive skill set in just 5 months and transition into starting your own profitable business or career in the field.
- A complete, step-by-step system that takes you from foundational knowledge to advanced expertise, while also preparing you to run a successful venture.
Here is what it looks like right now:
Transform from a complete beginner to a professional running your own successful business in just 5 months.
- A proven, step-by-step system designed to teach both technical skills and business fundamentals, ensuring participants can confidently start and grow their own profitable ventures.
Tier 1: Core Training
- 5-month intensive hands-on program.
- Comprehensive modules covering technical skills and business strategies.
- All tools, equipment, and materials provided.
Tier 2: Business Launch Kit
- Complete business plan template.
- Cost management tools and vendor resources with pre-negotiated rates.
Tier 3: Marketing Arsenal
- Social media content calendar.
- Professional photography workshop.
- Templates for branding, promotions, and a website.
Tier 4: Success Guarantee
- 6 months of post-graduation mentoring.
- Weekly group coaching calls.
- Dedicated support hotline.
Tier 5: Fast-Track Bonuses
- Discounts on essential equipment and materials.
- Hiring guides and access to intern leads.
- Consultations with industry experts.
Risk Reversal: Triple Guarantee
To eliminate any hesitation and make the decision risk-free, the offer includes a Triple Guarantee:
- Skill Mastery Guarantee: Re-train for free if you don’t master the techniques.
- Business Launch Guarantee: Full support until your venture is operational.
- ROI Guarantee: 100% money-back guarantee if you don’t achieve the promised outcomes.
The price remains the same while all value being added was either something I’ve already built for internal use, have third part vendors deliver or is a conditional risk reversal guarantee.
Now here’s the hard part.
Not only I have to build everything out and package it in a way so that our customers understand the value add that I have.
But we also have to verify that our offering is actually solving all the problems that our customers want and need to be solved.
It’s easy to think that I’ve a great offer while the market wants something completely different.
I’ll talk about how I’m planning to test it, in our next post but for now I have something that I can work with to get back on the horse and get our sales where they need to be.
Moving on to the cashflow geneator, TinyAff
TinyAff Update
So TinyAff is my affiliate business where the goal is to generate $100k/mo in profits to fund the growth of my TinyEdu business and my lifestyle.
And I seem to be in a pickle.
I’m currently working in 3 verticals, I’ll call them TinyNutra, TinyEcom and TinyLeads
For now, I’ll just be focusing on the 3 verticals until I hit 10k a day in profits and then I’ll see whether to get into other verticals or just scale these out.
Vertical 1: TinyNutra
I’ve been running this one since May 2023 and have $900k in lifetime sales.
I’ve got a winning process and winning creatives but meta has been giving us a very hart time lately.
Right now the biggest challenge is getting an ad account with ai exemption that allows us to aggressively test creatives.
This vertical could take longer to be profitable at high spend but I think right now the biggest challenge is getting the ad accounts setup for more aggressive scaling.
Vertical 2: Ecom
Similar ad account issues that I have with TinyNutra but with this one I’m just getting started.
The plan of action is to test as many new products as I can on a daily basis and then scale the winners.
Here’s what I’m thinking:
- Launch 20 new products across 4 different ad accounts daily at $100 per product.
- Cut any product that doesn’t generate a sale within $50
- Scale winners at $100 per product for 3 days
- If profitable, double budget to $250 per day for convertors
- If profitable, double again to $500 per day for winners
To get to $10k in daily profits, I need to be spending $10k a day with 80 products each spending $250 at a 2x margin.
Vertical 3: TinyLeads
For TinyLeads, I’m in the process of getting our ad accounts ready and warmed up, I’ve already made 5-10 starter creatives and 2 variations of landing pages.
The type of creatives that other affiliates are running in this vertical seem to be beyond our production capacity right now but I’ve got a few ideas on how I can hire people on upwork to build them for us.
More updates to come on this in Feb.
So that’s pretty much it.
What’s next?
Expect, this to be a daily update where I share the day to day of running these two projects with a weekly update on our financials like revenue and profit numbers.